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PORTFOLIO

PROJECT PROPOSAL

WHAT I DID

 

For my final marketing project, my team was challenged with creating a US Expansion Plan for Fiasco Gelato. We were assigned with creating a recommended marketing strategy that will grow their market. I contributed to our market research, consumer segmentation model, rebrand, marketing strategy, as well as designed this book and various promotional materials used.

*Parts of the project have been retracted per company disclosure.