WHAT I DID
For a school branding project, I worked in a team of 7 to rebrand a product for a new market. We were tasked to research the needs of proposed new market - caretakers of individuals with autism or dementia. Based on our research, we developed a branding strategy that will respectfully present the product.
I contributed to our market research, logo design, branding guideline design, marketing strategy, as well as the design of the promotional materials such as the box, POP display and visual images.