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PORTFOLIO

CARE KEEPER

WHAT I DID

 

For a school branding project, I worked in a team of 7 to rebrand a product for a new market. We were tasked to research the needs of proposed new market - caretakers of individuals with autism or dementia. Based on our research, we developed a branding strategy that will respectfully present the product. 

 

I contributed to our market research, logo design, branding guideline design, marketing strategy, as well as the design of the promotional materials such as the box, POP display and visual images.

BRAND GUIDELINES

CARE KEEPER

BRAND CONTENT

CARE KEEPER

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